Find your personal brand!


Did you ever heard about “personal brand” ? You know what is it? Personal branding – creating your image and  improving  your market value.   In other words It’s considering your image as a brand.

Know when we have this definition we can skip to another question. What is brand?

Usual  definitions says that:

Brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, or business

But it’s realy hard to connect this term with our image. No one will pay for crating own logo and place it on t-shirt like batman …  Thats why I prefer to use different definitions, by Ashley Friedlein and Paul Biedermann

Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.

Ashley Friedlein

A brand is the essence of one’s own unique story... The key  is reaching down and pulling out the authentic, unique “you”. Otherwise, your brand will just be a facade…. Logos are very important, but are just one component of what creates a strong brand. Logos should support brand strategy that supports an even bigger brand story.

Paul Biedermann

How to find your brand ? 

1. Ask your friend to describe you in 5 words. Try to thing how other people percept you, what they are thinking about you.

2. Use it, and choose your best advantages.  Think about it, think how can you intensify your good side.

3. Create your simple image, focus only on few of your strengths . Find something unique in yourself and show it to others.

4. Find your unique story. Try to tell something about yourself on 1-2 minutes. You can record it and listen to check how others can percept you.

Storytelling

Remember that It’s easier to remember story than facts. Stories been shared in every culture as a means of entertainment, education, cultural preservation moral values. Use it for your brand. If you wanna present good during job interview, better don’t use separate adjectives, connect them, your experience, personality and passions in one simple story. 

tumblr_mhnsarSA631ra9lw7o1_500
How personal branding can be useful ?

It’s thing that you can use almost everyday. It doesn’t mean that you should play some roles, or pretend someone else.  Every time you meet new people, they are giving you labels, personal brand helps you to give them right one.

Core of personal branding is to reflect about yourself, about preparing answers and thinking how people can read us. Idea is really close to REC Magazine conception 🙂 – Reflect Everyday Ereativity

 

Find your personal brand!http://recmag.org/wp-content/uploads/2015/04/photo-1427348693976-99e4aca06bb9-680x453.jpghttp://recmag.org/wp-content/uploads/2015/04/photo-1427348693976-99e4aca06bb9-150x100.jpg Piotr Łuczyński OpportunitiesSliderSport & Lifestyle
Did you ever heard about 'personal brand' ? You know what is it? Personal branding – creating your image and  improving  your market value.   In other words It’s considering your image as a brand. Know when we have this definition we can skip to another question. What is brand? Usual  definitions says...
Did you ever heard about "personal brand" ? You know what is it? Personal branding – creating your image and  improving  your market value.   In other words It’s considering your image as a brand. <p class="p1">Know when we have this definition we can skip to another question. <strong>What is brand?</strong></p> <p class="p1"><span class="s1">Usual  definitions says that: </span></p> <blockquote><em>Brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, or business</em></blockquote> But it's realy hard to connect this term with our image. No one will pay for crating own logo and place it on t-shirt like batman ...  Thats why I prefer to use different definitions, by <i>Ashley Friedlein and <i>Paul Biedermann</i></i> <blockquote> <p class="p1"><span class="s1">Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception. </span></p> </blockquote> <p class="p1"><span class="s1"><i>Ashley Friedlein </i></span></p> <blockquote> <p class="p1"><span class="s1">A brand is the essence of one’s own </span><span class="s2"><b>unique story.</b></span><span class="s1">.. The key<span class="Apple-converted-space">  </span>is reaching down and pulling out the authentic, unique “you”. Otherwise, your brand will just be a facade…. Logos are very important, but are just one component of what creates a strong brand. Logos should support brand strategy that supports an even bigger brand story.</span></p> </blockquote> <p class="p3"><span class="s1"><i>Paul Biedermann </i></span></p> <p class="p3"><strong>How to find your brand ? </strong></p> 1. Ask your friend to describe you in 5 words. Try to thing how other people percept you, what they are thinking about you. <p class="p3">2. Use it, and choose your best advantages.  Think about it, think how can you intensify your good side.</p> <p class="p3">3. Create your simple image, focus only on few of your strengths . Find something unique in yourself and show it to others.</p> <p class="p3">4. Find your unique story. Try to tell something about yourself on 1-2 minutes. You can record it and listen to check how others can percept you.</p> <p class="p1"><strong><span class="s1">Storytelling</span></strong></p> <span class="s1">Remember that It’s easier to remember story than facts. </span><span style="font-size: 16px; line-height: 1.5;">Stories been shared in every culture as a means of </span><span style="font-size: 16px; line-height: 1.5;">entertainment</span><span style="font-size: 16px; line-height: 1.5;">, education, cultural preservation </span><span style="font-size: 16px; line-height: 1.5;">moral</span><span style="font-size: 16px; line-height: 1.5;"> values. Use it for your brand. If you wanna present good during job interview, better don't use separate adjectives, connect them, your experience, personality and passions in one simple story. </span> <p class="p3"><span style="font-size: 16px; line-height: 1.5;"><a href="http://recmag.org/wp-content/uploads/2015/04/tumblr_mhnsarSA631ra9lw7o1_500.jpg"><img class="aligncenter size-full wp-image-168" src="http://recmag.org/wp-content/uploads/2015/04/tumblr_mhnsarSA631ra9lw7o1_500.jpg" alt="tumblr_mhnsarSA631ra9lw7o1_500" width="500" height="333" /></a> <strong>How personal branding can be useful ?</strong></span></p> It's thing that you can use almost everyday. It doesn't mean that you should play some roles, or pretend someone else.  Every time you meet new people, they are giving you labels, personal brand helps you to give them right one. Core of personal branding is to reflect about yourself, about preparing answers and thinking how people can read us. Idea is really close to REC Magazine conception 🙂 - Reflect Everyday Ereativity  
Piotr Łuczyński
Sociologist , cyclist founder of @ZdrowyRower, new technologies and socialmedia fun, pathetic arts lover. Editor in @PruszkowMowi_pl and publisher at @socialnety
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